Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. Brands like Budweiser, BMW and this month, McDonald’s have tested this AR development. Read more at DigiDay.
ESPN is creating a new, shorter version of its flagship sports highlight show exclusively for Snapchat. Read more at Recode.
Snapchat as you know it may soon disappear. Snap, the parent company of Snapchat, said that it is planning to redesign the messaging application to make it easier to use after facing several consecutive quarters of anemic user growth. Read… Read More ›
Snap announced a new feature called Context Cards on Tuesday that lets users book Uber rides and restaurant reservations directly through the messaging app. Read more at CNN.
The Snap Maps function provides a window into people’s lives like few pieces of software before it. Read more at Quartz Media.
Snap is bringing “dozens” of college newspapers inside Discover, the section of the app reserved for professionally produced videos and news articles from an exclusive list of Snapchat’s publishing partners. Read more at Recode.
As teens increasingly engage with Snapchat and Instagram, Facebook will see slowing growth in this demographic in the U.S., according to a new forecast by eMarketer. Read more at MediaPost.
NBC thinks millennials want to get their news from Snapchat. CNN agrees. So on August 21, CNN launched a daily news show exclusively for Snapchat in an effort to get more video in front of more young people. The show,… Read More ›
The app’s new feature Snap Maps lets you see videos from anyone — including people trapped by torrential flooding. Read more at Recode.
If you’re an 18- to 24-year-old, Snapchat is your sweet spot. Read more at Recode.