Snap is running its first TV campaign during the Final Four on TBS. The 60-second spot, “A New Kind of Camera,” aims to explain Snap’s mission to be a “camera” company and is more educational than it is entertaining. Read… Read More ›
This is a simple truth for 2017 and beyond: we don’t want to wear glasses to enjoy our tech. That became loud and clear this week courtesy of Snap, the parent company of communication app Snapchat. Read more at USA Today.
While Snapchat might have gotten its start as a messenger app that allowed users to send self-destructing messages, over time the developers have evolved what the app can do and have since branched out into more augmented reality features, which… Read More ›
Continuing to challenge Facebook’s ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. Dubbed “Snap to Store,” the new effort is tailored for businesses determined to drive consumers into physical… Read More ›