LinkedIn will now give advertisers a way to serve their native mobile ads — Sponsored Content — on other publisher networks, extending its flagship ad unit to tens of thousands of websites and apps. Read more at MediaPost.
LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B
As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it’s a big win for B2B advertisers. Read more at Marketing Land.