Facebook created a “pocket television commercial” format, or PocketTVCs, that caters to mobile viewers. The idea is to condense a video ad into a six-second or 15-second spot, depending on where it appears on the company’s mobile app. Read more… Read More ›
Facebook’s version of television is coming online in mid-August after several false starts. Facebook has commissioned inexpensive, short-form video series from a handful of media partners, and is also funding the creation of higher-end series with running times similar to… Read More ›
Facebook is in early talks with several news publishers to begin testing a paywall for subscription news stories in October. Read more at eMarketer.
Facebook is about to open the ad gates on Messenger. The messaging app, with 1.2 billion monthly active users, is going to start showing ads in its home tab. Read more at AdAge.
Facebook is moving ahead on plans to let people subscribe to publications through Instant Articles. Nothing’s final, but the current thinking is that it will support publications with metered paywalls and freemium models. These options would seem to accommodate metered… Read More ›
A new report from MomentFeed argues that “over 80 percent of consumer time on mobile devices is now spent on the apps, websites and properties” of just five companies: Facebook, Google, Apple, Yelp and Bing. According to comScore, more than… Read More ›
A new initiative from Facebook will provide aid organizations with location data for users in affected areas, such as where people are marking themselves safe and from where they are fleeing. It shows the immense potential of this kind of… Read More ›
You know how sometimes you still watch live TV? And how if you’re watching live TV, sometimes a commercial comes on? Well, guess what happens then? If you’re reading this, you know. But now Facebook wants to spell it out… Read More ›
Facebook is now making it easier for you to order food from your favorite restaurants directly within its app, without having to navigate away to a delivery service or restaurant’s own app or website. In the main Facebook navigation on… Read More ›
Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on mobile app penetration roughly three years ago, Facebook has been and continues to be the number one app. Moreover,… Read More ›