Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth. Read more at MarketingDIVE.
Amazon has been granted a new patent by the U.S. Patent and Trademark Office for a delivery drone that can respond to human gestures. Read more at The Washington Post.
Amazon has started having package delivery personnel take photos of packages that have been delivered, unattended, to a customer residence to confirm to customers that the package was delivered and where it was left. Read more at Mobile Marketer.
While consumers are using smart home speakers to listen to music and answer questions, they’re also increasingly using them to buy things. Voice shopping is already a $2 billion business and projected to grow to $40 billion within four years…. Read More ›
Amazon is buying Ring, a maker of smart doorbells, to help the e-commerce giant expand its home security and in-house delivery services. Read more at Mobile Marketer.
Amazon has started placing QR code boxes that include its trademark smile logo into magazine advertisements, enabling Amazon mobile app users to scan the “SmileCode” to open Amazon product pages or other content on their phones, an Amazon spokeswoman told Retail… Read More ›
A warehouse worker reaches for a high shelf, a wristband wrapped around each arm. The company-issued wearables track the location of every product the employee handles while occasionally vibrating to guide their movements. The gadgets aren’t in use in any… Read More ›
Amazon’s Alexa is now able to send SMS messages to a contact in a user’s smartphone. At launch, text messages can only be sent with smartphones running the Android operating system in the United States. Read more at VentureBeat.
Amazon is in talks with major packaged goods companies including Clorox and Procter & Gamble about promoting their products on its best-selling Echo devices through the Alexa voice assistant. Read more at Mobile Marketer.
Amazon announced new voice-activated tools for the workplace, hoping that verbal commands—”Alexa, print my spreadsheet”—will handle common office tasks. Read more at AdAge.