Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices. That development is reflected in the growing trend of second-screening. Read more at eMarketer.
Two major Apple shareholders and a prominent former Apple executive are calling on the company to change how it approaches some of its youngest customers, alleging that the computing giant’s products risk causing long-term physical or mental harm to children…. Read More ›
It has probably happened to you: You are in a meeting, but your boss is totally distracted by his or her phone — drawn away by the latest ping of an email or text message, or scrolling a news feed…. Read More ›
Precisely when did we shift from the age of the desktop to the Mobile Age? According to fresh findings from WARC, mobile advertising superseded desktop dollars for the first time, this year. Read more at MediaPost.
A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones. Read more at eMarketer.
Twitter plans to begin requiring disclaimers on political ads. The microblogging service said it intends to launch a new “transparency center,” which will show all ads on the service and will also include personalized information about how ads were targeted… Read More ›
You know how sometimes you still watch live TV? And how if you’re watching live TV, sometimes a commercial comes on? Well, guess what happens then? If you’re reading this, you know. But now Facebook wants to spell it out… Read More ›
A 2016 study from research firm Influence Central found the average age for getting a first smartphone is 10.3 years old, down from 12 in 2012. Read more at USA Today.
Mobile, social and video will drive the 3.8% compound annual growth rate, according to the BIA/Kelsey forecast. The midyear revenue update to BIA/Kelsey’s U.S. Local Advertising Forecast 2017 suggests a slight decline to $147.9 billion in 2017, on an overall… Read More ›
Twitter is exploring adding a feature that would let users flag tweets that contain misleading, false or harmful information, according to two people familiar with the company’s projects. Read more at The Washington Post.