You’re at an electronics store. You check out a few TVs and head home after being scanned by store cameras. This data is then cross-referenced with other databases that already contain your facial data. Your face is now the epicenter… Read More ›
Walmart is attempting to speed up every aspect of the shopping process, including the time it takes for a customer to make a return. The big-box retailer announced that its latest technology, known as Mobile Express Returns, will make returning… Read More ›
When the former head of the Department of Homeland Security and current White House Chief of Staff’s personal smartphone gets hacked, nothing good can happen. Read more at Wired.
Marketers will boost the portion of their search advertising budgets on mobile media to 80% by the end of 2021 from about two-thirds this year. The mobile growth will follow a shift in consumer behavior, as more people use their… Read More ›
Forrester, the market researcher that estimates U.S. online holiday sales will grow 12% in 2017 from last year, introduced a mobile application that lets consumers share their opinions with brands about a product or service. Read more at Mobile Marketer.
Marketers who rely on cookies may not want you to read this, but the the U.S. consumer spends two hours and 45 minutes in-app, versus only 34 minutes on the mobile web per day. Read more at Mediapost.
A new federal report affirms what many consumers have experienced for themselves: There’s a functioning and competitive marketplace for cellular service. Read more at The Washington Post.
Trump’s top telecommunications official is calling on Apple to take a step to boost public safety in natural disasters. There’s just one problem: Apple says it can’t. Read more at CNN.
Pact, an exercise application started in 2011, agreed to pay $940,000 as part of a settlement with the Federal Trade Commission after allegations that it defrauded users. The app asked users to set up “pacts,” or promises to exercise or… Read More ›
Target is enhancing its mobile app with beacon and Bluetooth technology that shows a customer’s location on the app’s map as they move about the store. Read more at Mobile Marketer.