Facebook represents 46% of all video ads created, and that share jumps to 74% when including video ads on its photo-sharing app Instagram. Those figures mean that Facebook tops Google’s YouTube for video ad campaigns, which represent 41% of the… Read More ›
As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever app you have open at the time—and as popular apps harvest your lucrative location data, the potential for leaking or… Read More ›
The cookie is dead because mobile is the user’s primary experience, and cookies pose all kinds of obstacles when it comes to tracking marketing campaigns in the mobile space — if they even work at all at that task. Read… Read More ›
While consumers are using smart home speakers to listen to music and answer questions, they’re also increasingly using them to buy things. Voice shopping is already a $2 billion business and projected to grow to $40 billion within four years…. Read More ›
Each time Americans visit retail websites on their phones, they’re spending less time but more money. The amount of money people spent per visit to online retailers has increased 27 percent since the beginning of 2015, according to Adobe Analytics…. Read More ›
It’s indisputable: A broadband internet connection is vital to full participation in our society and economy. But accessing this critical network is unattainable for the poorest Americans. This is why in 2016, the FCC modernized the Lifeline program, which gives low-income Americans a… Read More ›
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report, mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Read more at Marketing Land.
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. Read more at MediaPost.