Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience… Read More ›
Showrooming is a well-established behavior among many shoppers. But consumers are also developing a more nuanced profile of in-store mobile device activities aside from conducting price comparisons. Read more at eMarketer.
It’s a red letter day for the media industry. Disney just took control of 21st Century Fox’s media empire, and the Federal Communications Commission voted to repeal net neutrality regulations that prevent internet providers from discriminatory behavior. These two industry-shaking… Read More ›
Instagram is now letting its users follow hashtags based on their interests, in a move that could make streams more engaging while open up new marketing opportunities. Under the new system, users need to tap a hashtag and press the… Read More ›
Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people. Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader… Read More ›
More companies are starting to approve the use of ephemeral messaging apps like Wickr, Telegram and Vaporstream for internal communications. The tools are used for security. They can keep sensitive conversations from falling into the wrong hands by automatically deleting… Read More ›
Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. Read more at Search Engine Land.
In line with online commerce activities shifting from PCs/laptops to mobiles, online reviewing has now transitioned into a mobile-first activity. But PCs/laptops still remain important and there are also some crucial age-based trends to note. Read more at Globalwebindex.
Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. Brands like Budweiser, BMW and this month, McDonald’s have tested this AR development. Read more at DigiDay.
During a pair of explosive pre-trial hearings, the lawsuit between self-driving Alphabet spinoff Waymo and Uber over trade secrets got an unlikely, new star player. It was a messaging app. Read more at Wired.