Facebook created a “pocket television commercial” format, or PocketTVCs, that caters to mobile viewers. The idea is to condense a video ad into a six-second or 15-second spot, depending on where it appears on the company’s mobile app. Read more… Read More ›
Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically promoted on the social network. Read more at Marketing Land.
Unity has unveiled Virtual Room, a virtual-reality ad unit that will be released this year and that will appear across a range of VR apps. Read more at SmartBrief.
A prominent privacy rights watchdog is asking the Federal Trade Commission to investigate a new Google advertising program that ties consumers’ online behavior to their purchases in brick-and-mortar stores. Read more at The Washington Post.
Conductor, a leading global content intelligence platform, announced the launch of its Conductor Insights mobile app, the first mobile app for marketers to conduct keyword research from their mobile devices, enabling them to explore keyword trends, topics, and competition on-the-go…. Read More ›
Facebook’s version of television is coming online in mid-August after several false starts. Facebook has commissioned inexpensive, short-form video series from a handful of media partners, and is also funding the creation of higher-end series with running times similar to… Read More ›
Ford has launched a digital outdoor campaign for its new Fiesta model which can display a mobile ad on smartphones belonging to people whom its geofencing technology detects have consumed content that is relevant to the car. Read more at… Read More ›
In a first of its kind study, Urban Airship analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. Read more at MediaPost.
Facebook is about to open the ad gates on Messenger. The messaging app, with 1.2 billion monthly active users, is going to start showing ads in its home tab. Read more at AdAge.
According to an eye-opening new report from the Interactive Advertising Bureau (IAB), nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into their phones every 5 minutes. Read… Read More ›