Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV. According to Twitter, data from comScore shows it is the only social network that gets a lift in… Read More ›
While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. Read more at Adweek.
Ads that automatically redirect you from your daily browsing to a flashy sweepstakes have long been an incredibly annoying facet of the internet. But the versions that have evolved on the mobile web are particularly vexing, because they can trap you… Read More ›
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect. Read more at Marketing Land.
Finally living up to years of hype, QR codes are becoming central to mobile marketing strategies. Read more at MediaPost.
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the tactic, according to recent research from AppsFlyer and Forrester. Read more at MarketingProfs.
Tech company Alphonso TV is in the spotlight following a report about the company’s ability to “listen” to the television shows and ads that play in consumers’ living rooms. Alphonso gathers information about the TV programs people watch by accessing… Read More ›
Amazon is in talks with major packaged goods companies including Clorox and Procter & Gamble about promoting their products on its best-selling Echo devices through the Alexa voice assistant. Read more at Mobile Marketer.
Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads. Read more… Read More ›
If you thought mobile transformed marketing and customer engagement, get ready for voice to change everything again. Read more at MarTechToday.