According to an eye-opening new report from the Interactive Advertising Bureau (IAB), nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into their phones every 5 minutes. Read… Read More ›
Marketing oriented around a smartphone camera is an emerging space overflowing with both uncertainty and opportunity, as it offers a new way to engage with consumers and glean rich insights based on what people capture with their phones. Read more… Read More ›
A recent survey by Animoto, a cloud-based video creation service that produces video from photos, video clips, and music, suggests that the final word in social media may soon be lots fewer words — but a whole lot more video…. Read More ›
You know how sometimes you still watch live TV? And how if you’re watching live TV, sometimes a commercial comes on? Well, guess what happens then? If you’re reading this, you know. But now Facebook wants to spell it out… Read More ›
The Republican National Committee is backing a petition that would allow political campaigns and businesses to leave automated messages on your voicemail, without your phone having to ring. Read more at The Washington Post.
Here’s a first look at the most highly anticipated slide deck in Silicon Valley. This year’s report includes 355 slides and tons of information, including a new section on healthcare. Read more at Recode. Read more at Recode.
Snapchat readied a self-serve platform in early May. The option, which is only for video Snap Ads, is free for brands to use with no markup. Read more at Digiday.
What video ad format do internet users find the least interruptive? The answer is pre-roll. Whether viewing on a computer or a smartphone, users said pre-roll ad formats felt less interruptive compared with mid-roll and out-stream formats. Read more at… Read More ›