Johnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing

Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson’s Zyrtec rolled out a Google Assistant skill that cranks out daily allergy and weather information as part of a bigger data initiative to personalize messaging. Read more at AdWeek.



Categories: Apps, Social Media, mHealth, Technology

Tags:

%d bloggers like this: