This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we… Read More ›
Day: April 22, 2018
The majority of consumers say there are benefits to using voice recognition as a form of personal verification, according to a new study. Read more at MediaPost.
Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson’s Zyrtec rolled out a Google Assistant skill that cranks out daily allergy and weather information as part of a bigger data initiative… Read More ›
Let’s say you like a Facebook page devoted to breast cancer survivors. It has been a useful forum for comparing treatment options with others who have dealt with similar health issues. There’s only one problem: Facebook has now categorized you… Read More ›
Usually, navigation apps are a savior when battling traffic. But it has turned into a nightmare for residents near one of the steepest streets in Los Angeles. Read more at USA Today.
Years from now, it’s possible that really smart watches or really, really smart glasses could replace smartphones as the linchpin of our digital lives. But in a new report, Forrester Research says it doesn’t expect that day to come for… Read More ›
During Mark Zuckerbergs’s over 10 hours of Congressional testimony last week, lawmakers repeatedly asked how Facebook makes money. The simple answer, which Zuckerberg dodged, is the contributions and online activities of its over two billion users, which allow marketers to target ads with… Read More ›
Amazon is introducing “Alexa Blueprints,” a new way for any Alexa owner to create their own customized Alexa skills or responses, without needing to know how to code. The idea is to allow Alexa owners to create their own voice… Read More ›
Walmart announced it’s beginning to test new technology that arms store staff with mobile devices for checking out customers from the floor. The devices will first be put into use in Walmart’s “Lawn & Garden Centers” in more than 350… Read More ›