More than 80% of Digital Display Ads Will Be Bought Programmatically in 2018

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. Read more at eMarketer.

Categories: Advertising, Marketing

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