Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue.” Read more at Mobile Marketer.
Month: April 2018
New York’s Museum of Modern Art is under siege. Well, a virtual siege, at least. A group of renegade artists has co-opted the brightly-lit Jackson Pollock gallery on the museum’s fifth floor, turning it into their personal augmented reality playground. Read… Read More ›
Amazon.com’s Alexa has a little something to teach your kids about manners. After receiving feedback from some parents concerned about how voice assistants are affecting their kids’ attitudes, the company updated Alexa to reward children who ask for things nicely. Read more at… Read More ›
Snapchat plans to start testing six-second video ads that can’t be skipped, a departure from its past practice of letting its users tap their phone screens to jump straight to desired content. Read more at Mobile Marketer.
The Facebook data appropriation by Cambridge Analytica is just the tip of the iceberg, according to cybersecurity experts. In fact, our data is being culled from a variety of sources and our ability to stop it is essentially impossible. Did… Read More ›
The number of seniors in the US grows by more than a million every year. Finally, there are apps for that. These services were designed with older folks in mind. Read more at Wired.
An advertising executive asked job candidates to apply via text message — and it changed the way he thinks about hiring
When hiring for their summer 2018 internship program in New York, Global advertising company Havas took an innovative approach. The hiring campaign — dubbed “Text Me, Harry Bee” — asked internship candidates to text Havas’ chief creative officer, Harry Bernstein,… Read More ›
Exposure to the kind of blue light emitted by outdoor LEDs, smartphones and tablets may increase your risk of breast or prostate cancer, a new study suggests. Read more at CNN.
Facebook told British lawmakers on Thursday that it never read the terms and conditions for an app that ultimately allowed Cambridge Analytica to access 87 million users’ names, “likes” and other personal information. Read more at The Washington Post.
The country’s biggest seller of police body cameras convened a corporate board devoted to the ethics and expansion of artificial intelligence, a major new step toward offering controversial facial-recognition technology to police forces nationwide. Read more at The Washington Post.