The Data Revolution Is Changing OOH


It’s a Friday afternoon in the mall, and shoppers are going about their business, buying clothes ahead of the weekend. As the stream of shoppers circulate, computers embedded in the digital billboards along the concourse get a distinct ping. Then another. By analyzing the cell phones’ search and web histories, the computers see a critical mass of adolescents congregating nearby. Read more at MediaPost.

Categories: Advertising, Marketing, Technology

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