GroundTruth launches new self-service mobile-location ad-buying platform

GroundTruth has launched a new self-service ad-buying platform. Called “GroundTruth Ads Manager,” it’s billed as “the industry’s first end-to-end self-serve platform for mobile location-based advertising,” and it reportedly touches “2 out of 3 smartphone users” in the US market. Read more at MARTECH Today.

Categories: Advertising, Marketing, Technology

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