As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding

Sound is a powerful tool that can trigger specific memories or emotions. But as technology like Amazon’s Echo or the Google Home Assistant become more embedded in our daily lives, it’s becoming increasingly important for brands to create those same emotional connections without visuals, just sound. Cue sonic branding—the use of a sound, song or melody to help reinforce a brand’s identity. Read more at AdWeek.

Categories: Technology

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