‘AR is the next internet’: Snapchat gets $1 mil. a day for branded lenses

Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. Brands like Budweiser, BMW and this month, McDonald’s have tested this AR development. Read more at DigiDay.

Categories: Advertising, Marketing, Technology


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