NBA’s AR game lets fans pop-a-shot with an iPhone

The National Basketball Association became the first U.S. sports league to launch a mobile game that uses augmented reality, the technology that overlays digital images on a real background seen through a smartphone camera. NBA AR challenges players to shoot as many virtual baskets as possible in 30 seconds by flicking their iPhones in the direction of a digital backboard. Read more at Mobile Marketer.



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