With many Millennials turning to their smartphones to pay up, instead of digging into their wallets for cash, it’s little surprise that everyone from start-ups to big banks want to smack a financial app on all those mobile wallets. Read… Read More ›
Day: October 1, 2017
Through a program designed by Apple known as ARKit, Major League Baseball plans to add augmented reality elements to its popular At Bat app sometime in the 2018 season. Read more at USA Today.
Marketers will boost the portion of their search advertising budgets on mobile media to 80% by the end of 2021 from about two-thirds this year. The mobile growth will follow a shift in consumer behavior, as more people use their… Read More ›
Forrester, the market researcher that estimates U.S. online holiday sales will grow 12% in 2017 from last year, introduced a mobile application that lets consumers share their opinions with brands about a product or service. Read more at Mobile Marketer.
Marketers who rely on cookies may not want you to read this, but the the U.S. consumer spends two hours and 45 minutes in-app, versus only 34 minutes on the mobile web per day. Read more at Mediapost.
The growth of smart speakers may end up being hampered by smartphone habits. While sales of devices such as Amazon’s Alexa and Google Smart Home continue to grow, many younger consumers prefer to use voice with their phones. Read more… Read More ›
For the first time in history, Twitter is changing its character limit. The service announced it is doubling its character count for tweets — from 140 characters to 280 characters — for some of its users. Read more at CNN.
A new federal report affirms what many consumers have experienced for themselves: There’s a functioning and competitive marketplace for cellular service. Read more at The Washington Post.
Delta Air Lines announced that customers on its Wi-Fi enabled planes will be able to communicate via iMessage, WhatsApp and Facebook Messenger at no charge. Delta’s free messaging begins Sunday (Oct. 1) and will be available to customers whether or… Read More ›
Teenage suicide is extremely difficult to predict. That’s why some experts are turning to machines for help.
Researchers from Cincinnati Children’s Hospital Medical Center are testing an app in schools that analyzes language to determine whether teens are at risk for suicide. They call it Spreading Activation Mobile or “SAM.” Read more at The Washington Post.