Pinterest opens up 5,000 Interest Categories for ad targeting

Pinterest is pinning its advertising goals on more targeted categories. Last year, Pinterest acquired a deep-linking startup called URX, which has now launched a new ad product within Pinterest’s Taste Graph that surfaces over 100 billion pins based on someone’s interests. Advertisers now have access to 5,000 interest categories. Read more at Adweek.

Categories: Advertising, Apps, Social Media

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