Target is enhancing its mobile app with beacon and Bluetooth technology that shows a customer’s location on the app’s map as they move about the store. Read more at Mobile Marketer.
Day: September 24, 2017
Pinterest opens up 5,000 Interest Categories for ad targeting
Pinterest is pinning its advertising goals on more targeted categories. Last year, Pinterest acquired a deep-linking startup called URX, which has now launched a new ad product within Pinterest’s Taste Graph that surfaces over 100 billion pins based on someone’s interests. Advertisers… Read More ›
USC research sees smartglasses as the ultimate mHealth wearable
An mHealth study by USC’s Center for Body Computing argues that smartglasses can improve health and wellness and patient engagement, and they’re more comfortable than other wearables. Read more at mHealthIntelligence.
This app maps opioid overdoses in real time
Last year the Washington/Baltimore High Intensity Drug Trafficking Area set out to create a tool that would give law enforcement and health officials the data they need to respond to the opioid public health crisis as swiftly as possible. The… Read More ›
Smart speakers aren’t about the devices. Voice is an ecosystem.
It’s time to start thinking of smart speakers as specialized products in an artificial intelligence ecosystem that potentially includes many devices, and does not necessarily include the flagship devices (e.g. Echo, Dot, Google Home). Read more at RAIN News.
Put down that phone!: Your car could soon demand your undivided attention
A new technology could detect when people are texting while driving. Read more at The Washington Post.
Nike debuts connected NBA jersey
Nike debuted a line of NBA jerseys that can be wirelessly connected to a mobile application. Users can tap a special chip at the bottom of a jersey with a smartphone while running the NikeConnect app to activate updated game… Read More ›
mHealth researchers turn the smartphone into a diagnostic device
New mHealth technology aims to make the “lab-on-a-smartphone” a common tool for detecting and treating diseases, connecting patients to doctors and delivering mHealth to remote areas. Read more at mHealthIntelligence.
Is mobile data the key to a new generation of sports fan?
The Mercedes-Benz Stadium in Atlanta is part of a growing trend of sports teams developing mobile-first data operations at their new and existing stadiums to secure the next generation of fans. Read more at AdExchanger.
Index is a clean, colorful app for organizing your ideas and digital content
The makers of Index are hoping they’ve created the only app you’ll need to access all your files, notes and links. Read more at TechCrunch.
