IAB’s latest advertising stats have shown that mobile ad spend has increased 50.8% year-on-year, with ads on mobile making up a massive 38% of overall digital ad spend.

Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make purchases, which opens up a range of exciting and creative opportunities for advertising tactics to be used that are unique to mobile. Read more at The Drum.

Categories: Advertising, Marketing

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