Snapchat expands its foray into local with Snap Map

With the acquisition of Placed in June, Snap, Inc. signaled that it was interested in finding out how to monetize its place-oriented user data. Several months before the acquisition, in August 2016, Placed released a study of 2 million Snapchat users, tracking the most popular stores visited across demographic segments including gender, age, and ethnicity. Read more at Street Fighting magazine.



Categories: Apps, Social Media

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