Mobile, social drive local media growth

Mobile, social and video will drive the 3.8% compound annual growth rate, according to the BIA/Kelsey forecast. The midyear revenue update to BIA/Kelsey’s U.S. Local Advertising Forecast 2017 suggests a slight decline to $147.9 billion in 2017, on an overall weaker-than-expected economy and softer-than-expected advertising revenue. Read more at MediaPost.



Categories: Apps, Social Media, Uncategorized

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