Gen Z spends less time with text

It’s been an article of faith among marketers that video, with its combination of sight, sound and motion, is a more compelling communication form than text, which lacks the ability to plug directly into the reptilian brainstem. Thus, books and newspapers were on the defensive against radio and TV. Now, it’s all happening again — but this time with the internet. Read more at MediaPost.



Categories: Journalism, Technology

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