‘Forbes’ celebrates 100th anniversary, launches Snapchat campaign to reach millennials

Forbes is launching a Snapchat campaign with a unique geofilter scavenger hunt. The goal is to reach mobile and millennial audiences and to celebrate 100 years since its first magazine issue. The hunt, titled “Find Yourself on Forbes,” gives users the chance to see themselves on the cover of Forbes magazine with a Snapchat geofilter. Read more at MediaPost.

Categories: Apps, Social Media, Journalism

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