As the Instagram-Snapchat battle continues to rage, a third competitor is creeping up into the space: Clips, Apple’s creative camera app.

Clips, launched three weeks ago, lets users shoot and edit social videos by combining video clips, photos, and music and then share them seamlessly on all social networks as well as iMessage. Users can also overlay filters, titles and stickers. Sounds familiar? That’s because practically every feature already exists on other platforms. For instance: filters on Snapchat and the emoji and text overlays on both Instagram and Snapchat. Read more at Digiday.


Categories: Apps, Social Media, Marketing


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