The McDonald’s Snaplications campaign is recruiting teens through Snapchat

McDonald’s is working with Snapchat on a new job application program called “Snaplications,” which lets people participate in a brand activation while applying to McDonald’s in exactly the same way as always. Snaplications, which went live in Australia, is a Snapchat filter that lets people put on a virtual McDonald’s hat and name tag. Then, they can record a 10-second video talking about themselves and send it to McDonald’s. Read more at The Verge.

Categories: Apps, Social Media, Technology


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