There’s one huge factor shaping Starbucks and Dunkin’ Donuts’ ‘coffee shop of the future’

Smartphones are about to change coffee shops as we know them, as Dunkin’ Donuts and Starbucks prepare to build the “coffee shop of the future.” “As we think about what that coffee shop of the future look like… the whole store will be much more focused on mobile ordering,” Scott Hudler, Dunkin’ Donut’s chief digital officer, said. Dunkin’ and Starbucks are realizing that the rise of mobile orders means that the coffee shops need to make some changes…and fast. Currently, a little over 1% of Dunkin’ Donut’s orders are made via mobile devices. Read more at Business Insider.

Categories: Advertising

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