Mattersight wants to use AI and Alexa to send you ads based on your personality

As people begin to think about how they feel about ads on intelligent assistants, voice analytics company Mattersight is planning to use unique voice signatures to deliver personalized advertisements and bots. Using artificial intelligence to recognize your personality within 30 seconds, Mattersight wants to deliver personalized ads and bots to Amazon Echo, Google Home, and other voice-controlled devices. Read more at VentureBeat.

Categories: Advertising

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