The Washington Post preps its augmented reality push

The Washington Post plans to use augmented reality to enhance its reporting and storytelling in 2017. The Post first used AR last year to explain the events that led up to Freddie Gray’s arrest death in Baltimore in 2015. But people had to download an app to access the experience. Since then, the Post has been building an AR framework into its two existing apps — its magazine-style “Rainbow” app and its more traditional, newspaper-style app — to take friction out of the process. Read more at Digiday.



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