How teens and smartphones are killing teen-fashion retailers

Mipri Haye, a high school junior, is on Instagram and Snapchat daily, showing off her latest outfits to her girlfriends. She also shares where she got those clothes: Forever 21, H&M, and Charlotte Russe often top her list. Retail experts say such prolific use of social media by is driving the rapid success of some teen retailers, and causing the quick demise of others. Read more at the Chicago Tribune.

Categories: Advertising, Marketing

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