Forecast: U.S. mobile ad spend will more than double by 2021

By 2021, U.S. annual mobile ad spending will reach $72 billion. That’s up from $33 billion last year. If accurate, mobile ad spending will see a 17% compound annual growth rate through 2021. Of the overall mobile ad spend, the location-targeted portion is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021. Read more at MediaPost.



Categories: Advertising

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