1% buy from Amazon via Alexa, 48% by smartphone

Millions of consumers use Amazon’s Alexa for wide variety of things. The voice assistant’s thousands of skills, basically voice front ends to standing apps, let a consumer talk to Alexa through an Amazon Echo device to order a coffee from Starbucks, tell the device to get an Uber or have it ask Fitbit how you’re doing today. However, one thing many are not doing is making purchases through Alexa. Read more at MediaPost.



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