Snapchat lens games could be a new marketing option

“While Facebook continues to duplicate and re-purpose Snapchat’s core features in order to limit the growth of the yellow ghost, Snapchat itself is working on new innovations and features designed to keep users engaged and coming back to the app for more. The latest addition is a new game within Snapchat Lenses, which maximizes the interactivity of the option – and could end up boosting the marketing value of the tool.” Read more at SocialMediaToday.



Categories: Advertising

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