Mobile boom stalls, with double-digit declines in app installs

“In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double digit declines in both app installs (38%) and launches (28%), over the past two years. As such, the new mission for marketers is maximizing engagement, and finding others ways to get more out of existing customers.” Read more at MediaPost.

Categories: Advertising


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