The allure of Snapchat Discover has newspapers migrating en masse

“The Washington Post and The New York Times have announced endeavors involving Snapchat’s Discover platform. Growing a Snapchat Discover cohort within a newsroom could allow publications to experiment with more granular coverage on the platform. Whether Snapchat Discover as an outlet will go the way of RSS will largely be determined on how appetizing ad packages are for marketers looking to fund the platform. News content in general is clearly a growth area for Snapchat, and it’s a safe bet that more and more news organizations will embrace Discover as a new delivery method for their news product.” Read more at Mobile Marketer.



Categories: Journalism

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