Mobile marketing and the YouTube cookie shift

“Google announced recently that YouTube, its video-sharing platform, will leave cookies behind and turn to logged-in user data to verify views and ensure that relevant advertising reaches the right consumers, especially in the mobile space. In a nutshell, Google is turning to the true potential of first-party data that its YouTube users represent. Logged-in users will strengthen YouTube’s ability to accurately track views – skipping cookies in favor of Google’s Customer Match.” Read more at Street Fight Magazine.

Categories: Advertising/PR

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