Snapchat is now selling ads against Nielsen’s TV-like ratings system

“Snapchat may or may not become mobile television for younger generations. But the app’s parent, Snap, wants TV advertisers to think about it that way and spend their money accordingly. The Venice, Calif.-based company revealed a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. For the most part, it’s the same kind of system – from ordering to measuring the results – that marketers are accustomed to with Nielsen’s TV offerings.” Read more at Adweek.

Categories: Advertising/PR

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