Snapchat is now pitching brands on sequential video ads

“Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising. The new ad pricing bundles video ads together so brands can run back-to-back video ads with different creative within Discover—the app’s hub of daily content from publishers including Cosmopolitan, CNN and The Daily Mail—to tell one story. For example, one media buyer described how marketers can cut up a 30-second spot into three 10-second ads that run consecutively.” Read more at Adweek.



Categories: Advertising/PR

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