The New York Times gets into augmented reality with a new app

Publishers have been jumping on the virtual reality and 360-video bandwagon, but have been slower to harness its cousin, augmented reality. That’s starting to change now, with The New York Times’ branded content arm, T Brand Studio, creating a project with IBM called “Outthink Hidden,” inspired by “Hidden Figures,” the Fox movie about African-American women working at NASA in the 1960s. The project launches inside the Times’ new app, T Brand Studio AR, which is free on iTunes and Google Play.” Read more at Digiday.



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