FTC settles with Verizon digital ad partner that tracked mobile customers after opt-out attempts

“The Federal Trade Commission announced it reached a settlement with Turn, a digital ad targeting company and Verizon partner, after the Commission charged it continued to track consumers online and via mobile applications despite attempts by consumers to block or limit tracking cookies. According to the FTC’s complaint, Turn represented on its opt-out page that its opt-out procedure would effectively block tracking and the display of tailored ads on consumers’ websites and apps. However, Turn “continued to track Verizon Wireless customers who had deleted or blocked cookies through the X-UIDH header.” Read more at Wireless Week.

Categories: Law, Regulation


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