63% in U.S. say they are not aware of virtual reality

“Sales and public perception of virtual reality headsets have room to grow, with low levels of awareness among U.S. households, and lower-than-expected sales. A study from Parks Associates found that more than half (63 percent) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12 percent of males said they intend to purchase a VR headset and 5 percent of females said the same.” Read more at MediaPost.

Categories: Journalism

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