Survey: What users really want from mobile apps

“The shift of media, news and sports eyeballs from print to desktop computers to smartphones – and finally, into mobile apps sitting on those same smartphones – has begged an inevitable question: just how satisfied are consumers with receiving the lion’s share of their news and sports content within mobile apps? Neumob decided to take the temperature of US and UK consumers of media, news and sports mobile apps last month, to help get a sense of whether app performance was actually meeting consumer expectations, as well as to gather a deeper sense of how said users behave when their apps don’t perform as expected.” Read more at MediaShift.

Categories: Apps, Social Media


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