Google: YouTube’s mobile audience beats primetime TV for 18-49 year-olds

“Google posted an article on video marketing that pointed out a key data point on mobile: More people from 18-to-49 years-old watched YouTube on mobile during primetime than the top ten TV shows combined. The report also points out that more than half of U.S. adults watch YouTube on television sets and over 60% watch with other people. According to Google, attention to paid ads on YouTube is 84% higher than on linear TV.” Read more at Marketing Dive.



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