What’s a chatbot? Most Americans don’t know

“More than one in three Americans (37%) are willing to make a purchase through a chatbot, spending an average of $55.80 per purchase, according to a new report. A chatbot is defined as computer software that can interact conversationally via text messages to solve simple, quick response requests from consumers for product information and to make online purchases.” Read more at MediaPost.

Categories: Advertising/PR

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