IAB: New native ad formats will include virtual reality

“The Interactive Advertising Bureau released its 2017 forecast for native advertising predicting the emergence of new formats including virtual reality and in-messaging apps as well as an ongoing expansion of native video formats for vertical video, 360 video, outstream and mobile-first video. The IAB also predicts continued growth of native advertising with marketers shifting budgets from display to native ad units. Another shift for 2017 is expected P2P marketplaces like Uber and Lyft experimenting with new advertising models.” Read more at Marketing Dive.

Categories: Advertising/PR

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