Google’s updated app embodies more proactive version of search

“Google has updated its flagship mobile application to focus less on cold searches and function more as a curated feed of what users might be interested in, presenting an interesting opportunity of which marketers can take advantage. The new update sees the regular Google home screen replaced with two streams – Feed and Upcoming. The two streams together are an attempt to make the Google app a bit more proactive in helping consumers find what they are looking for.” Read more at Mobile Marketer.

Categories: Advertising/PR

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