For free­-to-play mobile games, finding a balance with ads

“Advertising is an inherent part of nearly all free­to­play mobile games. But as with many types of ad­supported content, balance is critical: too few, and the game won’t make money, but too many, and players might loser interest. More than a third of mobile game professionals surveyed said their primary concern when setting ad frequency within free­to­play games was about depressing player engagement levels.” Read more at eMarketer.

Categories: Advertising/PR

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