Snapchat delivers mysterious vending bot to sell its Spectacles

“Snapchat is tapping into its usually playful, surprising marketing playbook for its first hardware product: Spectacles. The company, known by the corporate name Snap, planted a vending “bot” near its headquarters in Venice Beach, Calif, to sell the augmented reality sunglasses called Spectacles. Last month, Snapchat revealed its secret hardware project, building the digital specs, which capture people’s experiences and transmit the videos to its app. The glasses sell for $130.” Read more at Advertising Age.



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