App that trades users discounts to show ads sees huge growth

“Getting a pop-up ad on your smartphone might be annoying — but people are opting for such a feature to get a discount of $60 a year on their bill. Unlockd – an Australian startup – has been offering ad-driven discounts on Sprint’s lower-priced Boost Mobile network since early 2016. Currently, about 6 percent of Boost users in the US have opted for Unlockd’s “Boost Dealz” app, which gives a $5 monthly discount on prepaid bills that are typically in the $30 to $35 range.” Read more at New York Post.

Categories: Advertising/PR

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